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Google Ads Display Certification Exam Practice Test
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Google Ads Display Certification Exam Practice Test
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25 Questions

1. How does automating your bid contribute to a successful Google Ads campaign?
2. If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?
3. Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase.Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
4. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.What are two advantages Performance Planner offers Rebecca?
5. What is a valid recommendation that the Performance Planner can provide?
6. Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.What are two of the three inputs she must supply in order to create a Smart Display campaign?
7. What are two benefits of automated bidding?
8. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business.Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
9. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.What’s one automation model that Smart Display campaigns provides that might help Mike?
10. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.Which option will help Robert influence customer consideration?
11. Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.What are two other benefits that search ad extensions can contribute to performance?
12. What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
13. A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.Which option can best help them reach these users?
14. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
15. Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As Broad Match Modifier)?
16. Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
17. Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage.What are the two main ad formats used in a Standard Display campaign?
18. Adam has determined that 'Drive action' is the appropriate marketing objective for his new Display campaign.What are two relevant options he might use to reach his goal?
19. How Does Google Ads Generate Responsive Search Ads?
20. Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient.What are three ways that automated bidding can improve efficiency?
21. Why Do Search Ad Extensions Matter?
22. Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns.How might Smart Display campaign reporting help Emmy?
23. Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales.How can Google Display Ads help Gloria achieve her business objective?
24. Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the 'Influence consideration' marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
25. Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34.Which targeting option should Thelma select to achieve her marketing goal?