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Google Advertising Fundamentals Exam
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Google Advertising Fundamentals Exam
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25 Questions

1. When resetting a password in AdWords, what should a user keep in mind?
2. The primary function of the Google Website Optimizer is to:
3. Which potential factor does Google use to calculate a search campaigns recommended daily budget?
4. During campaign creation, advertisers can choose to place their ads on:
5. Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
6. A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?
7. A benefit of Google AdWords image ads is that they:
8. Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?
9. To determine which ad language to target to a user, the AdWords system refers to that user's:
10. If your ad serving option is set to optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:"
11. A. online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish- Speaking users, which targeting option should be refined?
12. What best describes Enhanced Cost-Per-Click (ECPC)?
13. A key benefit of My Client Center (MCC) is that it allows:
14. Why is it important to Google that AdWords ads be relevant to a user's search query.
15. When resetting a password in AdWords, what should a user keep in mind?
16. The display ad builder reduces the need for image editing software by allowing advertises to :
17. A. advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:
18. What should an advertiser use to organize ad groups?
19. Location extensions can:
20. What is a benefit of online advertising with Google AdWords?
21. What is the impact of poor landing page quality on an ad group?
22. The Site and Category Exclusion Tool is used to exclude sites.
23. A co-worker needs to log into someone else's AdWords account to make changes and manage access levels. Which would be the appropriate AdWords account access level to assign to that co-worker?
24. A. advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:
25. What does the Devices" targeting setting allow advertisers to do?"

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