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Google AdWords Practice Test
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AdWords (now, Google Ads) is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Google AdWords Practice Test
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25 Questions

1. ____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.
2. Which of the following is/are the cost affecting factor(s) to create a campaign?
3. In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
4. Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
5. Which of the following keywords is/are most expensive?
6. ____ are all included in campaign groupings.
7. Which of the following is/are the bidding approach(es) in Google AdWords?
8. Which of the following are two broad networks specified in question 10?
9. Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
10. Besides Display Network bidding, CPM bidding can also include ____.
11. Ads with emotional content get a high click-through rate?
12. An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
13. How many bidding approaches are there in Google AdWords?
14. A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
15. When was Google AdWords released?
16. Which of the following is TRUE about Google AdWords?
17. ____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.
18. You can improve the effectiveness of your ad by selecting ____ you put in it.
19. What is the full form of RLSA?
20. What does Google Ads Manager Account also known as?
21. Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
22. What does CPM extend to?
23. Optimizing conversion rates is what ____ do.
24. What is the full form of SERP?
25. ____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

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