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Google Analytics for Power Users
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Google Analytics for Power Users
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25 Questions

1. If one of your site's paid traffic sources had a low eCommerce conversion rate, which actions should you take?

2. You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight?

3. What can be used to measure scroll depth in Google Analytics?

4. In what scenario would you use a custom metric?

5. What actions must you take to enable Enhanced eCommerce in Google Analytics?

6. What can the Product List Performance report be used for?

7. Assuming that eCommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

8. You're evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

9. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

10. Where can you view a heat-map reporting users by time of day?

11. When used as a content site KPI, what does a high Average Time on Page indicate about a specific page's performance?

12. In this Product Performance report, which product indicates potential issues with the product details page?

13. You're running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

14. Which setting do you use to change the metric displayed in the table?

15. How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

16. Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

17. What are two benefits of the Reverse Goal Path report?

18. How could you compare the conversion rate for when the 'About Us' page was viewed versus when the page was not viewed?

19. What does (Other)" indicate in the Channels report?"

20. What can the Shopping Behavior Analysis report tell you?

21. When viewing the Mobile Overview report below and comparing 'Made a Purchase' and 'Didn't make a purchase' segments, which conclusion is recommended?

22. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

23. Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

24. When tracking both eCommerce and goals, what are two ways to analyze Page Value based only on eCommerce? (select two)

25. Which feature enables you to analyze up to 3 dimensions at once?

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