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Google Digital Garage Certification Exam
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Google Digital Garage Certification Exam
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25 Questions

1. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

2. If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

3. Website hosting servers have their own unique IP address, what does this address consist of?

4. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

5. When using analytics programmes on your website, which of these do not fall under the category of a metric?

6. What is one of the benefits of using templates for your email marketing campaigns?

7. In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

8. To improve your website's SEO performance, when should you consider updating your SEO plan?

9. When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

10. When you're building a business website, what purpose does a server have?

11. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

12. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

13. What is the most important thing to consider when optimising a search engine marketing campaign?

14. Fill the blank: 'Search engines _________ the internet to discover content.'

15. When building your online product store, to make it as effective as possible you should look to optimize the performance by using images in what kind of way?

16. Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

17. In the world of analytics, the time the user spent on your site is considered which type of data?

18. When considering whether to have a web presence for your business, which of the following is not a major factor?

19. When optimizing a website for search, what impact do meta and title tags have on the search engine?

20. What do website analytics allow you to do?

21. Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?

22. Which of the following would be described as a good business goal to set for your social media campaigns?

23. How can businesses benefit from using analytics on their website?

24. When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

25. Fill the blank: When managing SEM campaigns, the best way to optimize your quality score is to improve the _________ of your keywords, adverts, and landing pages.

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