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Google Digital Garage: Fundamentals of Digital Marketing Exam Practice Test
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Google Digital Garage: Fundamentals of Digital Marketing Exam Practice Test
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25 Questions

1. When you’re building a business website, what purpose does a server have?
2. When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
3. In the world of analytics, the time the user spent on your site is considered which type of data?
4. What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
5. Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
6. Which search query would trigger an ad based on this keyword: [London portrait photographer]?
7. What is the benefit of using digital data?
8. When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
9. Which form of targeting would you use to display ads to people who have previously visited your website?
10. Which of the following would be described as a good business goal to set for your social media campaigns?
11. How can your business benefit from video without making one yourself?
12. When creating video marketing content on a budget, what is the first thing you should consider doing?
13. When creating a presentation based on lots of data, what principle should you bear in mind?
14. Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
15. How can you attract social media users to share your video content online?
16. When it comes to mobile, how would you define usability?
17. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
18. Why is it important that you set goals when planning your display ad campaigns?
19. When optimising a website for search, what impact do meta and title tags have on the search engine?
20. Search engines see the content on a website as written code. How can you help search engines identify the images on your website?
21. We use them every day, but what is the overall purpose of a search engine?
22. When it comes to web analytics, what insights can you gather using analytics tools?
23. What’s the biggest challenge for most businesses when going online?
24. What is one of the benefits of using templates for your email marketing campaigns?
25. When trying to increase the product sales on your website, one way to achieve this is to_________?

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