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Hotel Management and Front Office Procedures Final
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Avg score: 100% • Most missed: “Prosumer/adsumer - Instagrammable locations - foods-draw other guests to the loc…”
Hotel Management and Front Office Procedures Final
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25 Questions

1. Limited-Service Hotels

2. Destination Marketing

3. Tour operators are tourism industry wholesalers who package inclusive holidays with travel/accommodations and other products

4. Low impact on environment and local culture while traveling - Focus on community well being and preservation of natural land - Resource efficiency

5. Types of Intermediaries

6. Hospitality Marketing Final

7. 10%

8. GDS: Global Distribution Systems

9. Solves communication issues of languages and cultural preferences by creating unified and seamless experience for consumers to interact with brand

10. EM Statler

11. Skimming

12. Avocado fascination - Healthy eating trend - Organic food items

13. Long-term marketing effort that provides incentives to consumers who demonstrate loyal purchasing behavior - Motivate customers in target market - Create repeat guests/consumers

14. Invest money in promoting product to a variety of cultures all over the world

15. The sales volume of an essential product has an inelastic price demand and demand does not vary significantly when price changes

16. Some wholesalers distribute their packaged goods through travel agent

17. Management Contract Property

18. Negative effects of social media

19. Effective for targeting repeat customers - most cost effective Ex: reservations through company website

20. ROI depends on type of investment - the cost of capital and company's ROI requirements - prices are set to ensure ROI is achieved

21. Hospitality is a ___________ concept

22. Enables franchisors to grow the business without needing much start-up capital: Gain critical mass-helps to promote brands and advertising

23. France - USA - Spain - China - Italy

24. Sales Promotions

25. Importance of selecting a proper budget for behavior

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