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Hubspot SEO Certification Exam Questions
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Hubspot SEO Certification Exam Questions
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25 Questions

1. What are the two biggest factors in the mobile user experience of your website?
2. Why are meta descriptions important?
3. Which of these is NOT part of a URL?
4. How many links does it take to rank high in search results?
5. How long should your page’s title tag be?
6. Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
7. Which of these is a strategy to determine the internal linking structure of a website?
8. Why is it important to have HTTPS for your website?
9. Why would you want to run competitive analyses of keywords?
10. Why are internal links important for SEO?
11. Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
12. If you track nothing else for SEO, make sure you track ___.
13. Why is over-optimizing bad?
14. Which of these are important KPIs to consider for SEO?
15. Google measures how interesting other people think your content is through ___.
16. What kind of heading tag should you use for subtitles on a page?
17. Which of these teams is NOT involved in the creation of a sitemap?
18. When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
19. What does your backlink profile measure?
20. What is the purpose of a 301 redirect?
21. What are the most important things to do when replying to press request alerts?
22. What kind of company would benefit from the site links rich snippet?
23. What is the recommended format for implementing schema markup?
24. When performing keyword research, how can you determine which keywords you should create content for?
25. What tool can you use to test for errors in structured data markup?