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IBPS Professional Knowledge Practice Exam
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IBPS Professional Knowledge Practice Exam
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25 Questions

1. The process of dividing a market into distinct groups of buyers who have different needs - characteristics or behaviours and who might require separate products or marketing programs is called-“
2. The discomfort caused by post purchase conflict is called-“
3. The foreign exchange of India is kept with -
4. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter's five forces?
5. IFSC Code has how many digits?
6. A demand draft issued by a bank is valid for -
7. Mission statements are at their best when they reflect a -¦-¦-¦. to an almost impossible dream that provides direction for the next 10 to 30 years.
8. If a company focuses on only one or a few market segments instead of small share of a large market - the same is-“
9. Stratospheric Observatory for Infrared Astronomy (SOFIA) the largest airborne observatory' in the world which was operational in 2004 is operated by US and -¦-¦-¦. space agencies.
10. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed as-“
11. We can say that a -¦-¦-¦. has three characteristics. (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets - and (3) It is difficult for competitors to imitate.
12. 'Neoguri' - which means 'raccoon dog' in Korean - is the name of -
13. The abbreviation 'EPOS' stands for -
14. Which demographic segmentation divides buyers into different groups based on social class - lifestyle or personality characteristics?
15. Banks borrow money from RBI at which of the following rates?
16. An estimate the total financial value of the brand is-“
17. Which one of the following is known as 'Demat' account?
18. Fiscal Policy is concerned with which of the following?
19. The want satisfying power of a product is called its-“
20. The Head of the Reserve Bank of India is officially known as -
21. Banks in India are required to benchmark their lending rates with reference to which of the following rates ?
22. A strategy in which the initial price of the product is set low in relation to the target market's range of expected prices is termed as-“
23. -¦-¦-¦. is not a stage of product life cycle in marketing.
24. Recently India. had exported Metro Coaches to -
25. Which of the following is the correct full form of ECS often used in banking?

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