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Important Digital Marketing Vocab
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Important Digital Marketing Vocab
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25 Questions

1. The RSS or Atom feeds used by news aggregators.

2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.

3. The process by which display ads get placed on websites.

4. Require a great time investment are highly immersive and demand advance skill

5. Person who is frequently able to influence others

6. Online word of mouth and very strong influence on consumer decision making

7. A web-based tool or desktop application that collects syndicated content.

8. Ability of a site to draw repeat visits and to keep people on a site

9. Sites with aid in the dissemination of content to an audience:

10. Anything that involves delivering hosted services online

11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.

12. Software that is routinely updated like an app

13. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games

14. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase

15. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.

16. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand

17. The means by which files are transferred from your computer directly to your website.

18. Games in which the players play a character role with the goal of completing a mission

19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it

20. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd

21. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.

22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks

23. Content that offers a claim about something of interest

24. A means of communication

25. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.

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