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International Marketing Practice Test Questions
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International Marketing / Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". (Source: Wikipedia)

Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.

International Marketing Practice Test Questions
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25 Questions

1. In the mid-1980s, Japan signed an orderly marketing agreement (OMA) restricting itsautoexports to the United States to 1.68 million units per year. This OMA is a(n)
2. According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:
3. Marketing is influenced by__________
4. When the exporter, expects the importer, to make the payment immediately upon the draft being presented to him is called.
5. An 'industry recipe' can be defined as:
6. Trade barriers are __________to the growth of international trade
7. A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
8. Innovations tend to take place in
9. Ethnocentrism can simply be defined as:
10. Which of the following industries is least likely to follow the conventional life-cycle model?
11. In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are
12. Credits transferable by original beneficiary in favor of secondary beneficiary areknown as
13. . Pull factors refer to —
14. In countries with rapid inflation goods are often sold below their cost of replacement
15. In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?
16. An association of ocean carriers which join to establish common rules with regard to freight rates and shipping conditions is
17. How do the vast majority of services enter a foreign market?
18. EXIM stands for
19. An unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
20. Domestic cartelization is legal in North America
21. Luxury designer brands penetrate international markets typically using:
22. Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy
23. ______________ are a partnership of two or more companies that join forces to create a separate legal entity.
24. Which of the following C's must be considered with regard to ownership of the sales force and distribution system?
25. As a result of international trade and global interdependence, countries' inflation rates tend to

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