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Introduction To Retailing
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Introduction To Retailing
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25 Questions

1. which social factors influence the buying process of customers?
2. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
3. ________, the world's second largest retailer after Wal-Mart, has embarked on an aggressive mission to extend its role as a leading international retailer.
4. The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as:
5. Retailers by offering best products in their store can ________ search of customers for information.
6. When a retailer represents a price as regularly Rs1599, now Rs. 999, the Rs.1599 is called the
7. A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.
8. Which of the following does modern retailing support?
9. identify the element of retail mix
10. Bank and University is placed at the _______________Continuum.
11. Which of the following affects consumers' retail outlet selection?
12. Which of the following is the major reason consumers give for shopping online?
13. A systematic procedure for analyzing the performance of a retailer is called:
14. The oldest and most heavily trafficked city area is called
15. Retailers using music, color, scents to attract customers is an example of satisfying consumers ____________needs.
16. The correct statement about chain stores is
17. Any source of products or services for consumers is referred to as a _____.
18. The main difference between ________ organizations and other contractual systems is that these systems are normally based on some unique product or service.
19. After situation analysis, a firm:
20. Which of the following businesses requires the most involvement by the owner?
21. ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
22. Which category takes-up one third of the share in retail market
23. Corporate retail chain is also called as
24. Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.
25. Stockholders, consumers, suppliers, employees, and government are examples of:

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