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Marketing Analytics Fundamentals Test (Upwork)
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Marketing Analytics Fundamentals Test (Upwork)
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25 Questions

1. What is a bounce rate?
2. What is the proper parameter to add when tagging a URL with a specific marketing campaign?
3. What is one reason open rates are often considered unreliable?
4. What does ROAS typically stand for?
5. You can???t make the best decisions on what marketing improvements to make without ________ everything within your company.
6. Which of the following are monetization models for display ads?
7. Weak subject lines
8. What does visit loyalty measure?
9. How is email list growth rate calculated?
10. What symbol should be used to add multiple campaigns to one url?
11. TOFU is a common abbreviation for which marketing term?
12. What is causality?
13. Which of the following is NOT a Key Performance Indicator (KPI)?
14. Which of the following is NOT a goal of marketing analytics?
15. What is first-touch attribution?
16. What does ROAS measure?
17. How is email subscriber-retention-rate measured?
18. Which of the following statements are true about pageviews and visits?
19. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?
20. What is the most important thing to consider in defining a marketing campaign?
21. In Google Adwords
22. What do Facebook interactions measure?
23. What are marketing analytics industry benchmarks?
24. How is email delivery rate measured?
25. Let CS be the number of customers at the start of a period

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