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Marketing Practice Test: Marketing Channels
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Marketing Practice Test: Marketing Channels
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25 Questions

1. The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:
2. You can purchase an iPod at a variety of retail locations, such as Best Buy and MicroCenter. However, iPods can also be purchased at Apple Stores or from Apple’s web site. This creates the potential for _____ conflict in the channel of distribution.
3. YKK slide fasteners (zippers) are made in Macon, Georgia, yet manufactures all over the world use zippers to manufacture, clothes, luggage, shoes, and other items. Wholesalers around the world primarily help to overcome a(n) _____ discrepancy.
4. Caterpillar, the manufacturer of tractors and other earthmoving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States--one in each state. From this information, you can surmise that Caterpillar uses _____ distribution.
5. With the _____ channel relationship, both parties retain their independence and pursue their own interests while attempting to benefit from the goods or services provided by the other.
6. According to the terms of their agreement, a small convenience store pays its distributor on time on the 15th of every month. In term, the distributor makes sure to deliver product to the convenience store in an accurate and timely way. The parties in this marketing channel appear to be committed to the principles of _____ justice.
7. Nike has collaborated with a small number of specific stores in which they release their line of SB Skateboarding shoes. One of those stores is Goods, located in downtown Seattle. This is an example of _____ distribution.
8. Which of the following types of distribution channel relationships is considered to be temporary?
9. All of the following are typical channel members in marketing channels for consumer products EXCEPT:
10. One thing that sets service distribution apart from traditional manufacturing distribution is that in a service environment:
11. A worker who categorizes eggs into Grade AA, Grade A, and Grade B categories is engaging in the _____ process.
12. DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, DeBeers would be considered
13. Goodyear tire dealers were hurt financially when Goodyear made the decision to distribute its tires through retailers such as Sears and Walmart in addition to the exclusive dealerships it had established. The conflict that occurred at the retail level is an example of:
14. _____ are intermediaries who facilitate the sales of a product from producer to end user by representing retailers, wholesalers, or manufacturers and providing little input as to the terms of the sale.
15. Honda uses just-in-time manufacturing to build its Odyssey minivans. Five companies that make component parts for the Honda Odyssey relocated to Alabama and states bordering Alabama when Honda announced plans to build a new Odyssey manufacturing plant in Alabama. This relocation in order to provide efficient delivery of goods indicates Honda is
16. Lawn Boy manufactures 13 models of walk-behind lawn mowers and 6 of types of riding mowers. Even though lawn mowers is a product category that does not sell year round, sales remain steady all year because Lawn Boy sells to wholesale distributors that stock the product. Its wholesale distributors are helping to overcome a(n) _____ discrepancy.
17. Which of the following statements concerning how market factors affect channel decisions is NOT true?
18. The efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies is called.
19. Vutek manufactures printing machines used to print high resolution graphics for billboards, bus cards, banners, and posters. For distribution, you would expect Vutek to use
20. W.W. Grainger, Inc., is one of the world's largest business-to-business distributors of equipment, component parts, and supplies in the United States and Canada. It has ownership title to over 220,000 products, which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. W.W. Grainger is an example of a(n):
21. Which of the following is most likely to use a retailer channel of distribution?
22. Which of the following manufacturers most likely uses intensive distribution?
23. Vicobello is a major manufacturer of outdoor fountains that are currently popular in gardens. Even though fountains represent a product category that does not sell year round due to inclement weather, Vicobello's sales remain steady all year because it sells to wholesale distributors that stock the product. Its wholesale distributors are primarily helping to overcome a(n) _____ discrepancy.
24. Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers. This is called.
25. It seems counterintuitive, but Jon Jordan, CEO of Southern Audio Services (SAS) in Baton Rouge, wants to curb the number of dealers who are selling his car speakers. Jordan understands that he can't handpick all his vendors, but he never expected the rise in unauthorized dealers that came with the e-commerce boom. When Jordan decided to look for the SAS name on eBay, he came up thousands of sellers. These eBay sellers are engaging in: