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Marketing Executive Practice Test: Relationship Building and Marketing Ethics
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Marketing Executive Practice Test: Relationship Building and Marketing Ethics
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25 Questions

1. Number of customer who move from one level to next level in buying decision process is called…
2. A strength of social media and viral marketing is…
3. Which of the following is not an unfair practices by businessman?
4. Which of the following refers do the practice of selling products in other countries for a price below production costs?
5. What is the common form of negotiation?
6. In online marketing, the practice of tailoring web pages to individual user's characteristics or preference is called…
7. Which of the following excess the broadest and deepest influence on buying behaviour?
8. Company's customer relationship capital is also called…
9. Which of the following is ultimately responsible for ethical and socially responsible behaviour?
10. Marketing efforts to produce, Promote, and reclaim environmentally sensitive products is called…
11. Difference between all cost incurred by a customer and benefit recurred called…
12. Caves emptor' means…
13. The four marketing activities with in CRM include customer selection, customer acquisition, customer relation and…
14. Relationship marketing is all about…
15. What type of expectation does a customer will have while booking a flight?
16. Inter organisational trust is based on two main diameters…
17. In which year consumer protection act came into existence?
18. Which of these is a central point in an enterprise where all customers contacts are managed?
19. Which of the following technique used to increase the audience of a site?
20. What should be avoided for an effective communication?
21. Business ethics primarily deals with…
22. The term used to describe the cost of acquiring a new customer is known as…
23. There are three types of online partnership; link building, affiliate marketing and…
24. What does 'KRA' stands for?
25. Process of building , organising and using database of customers to build CRM is classified as…

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