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Marketing Management Practice Test Questions
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Marketing management focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

High-level marketing management tasks include resource, work, project, and operations management.

Marketing Management Practice Test Questions
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25 Questions

1. _________ is price at which a retailer sells the products to his buyers.
2. The following are all major stages of a product life cycle except _________.
3. Marketing starts with identification of _____ needs.
4. A satisfied buyer is a silent_______.
5. A market may be segmented by classifying people according to their enthusiasm for a product are termed as ___________.
6. The words used to convey the advertisement idea is _______.
7. Changing an existing product to suit the changing conditions ______.
8. ______are the major channel components who help in the transfer of goods from the hands of producer to consumer.
9. Transportation creates _____utility
10. The ______ level of urban consumers is high and hence product features have to be changed often.
11. Agmark standardization is given to ______ .
12. _____ goods are meant for final consumption by consumers and not for sale.
13. Brand loyalty refers to product _______________.
14. _________ creates a particular image in the minds of consumer.
15. A clearly defined segment must _______ to the changes in any of the elements of the marketing mix.
16. Mercatus means __________.
17. When a product is sold ______ utility is created.
18. Service of retailer____________.
19. Marketing research is concerned with __________.
20. The Searching out and communicating with perspective buyers is called
21. Price is a ________ term.
22. Products reach the hands of customers through a number of channels, of that the main channel is_____________
23. The design implementation and control of programmes seeking to increase the acceptability of social idea is called _______
24. An example of merchant middlemen __________.
25. Trading up is the act of ____ high priced prestigious products to existing product line.

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