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Marketing Management Practice Test Questions: All Topics
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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

 

Marketing managers often plan and oversee many different marketing activities such as:

Go-to-market launches, advertising, email campaigns, events, and social media. They will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

Marketing Management Practice Test Questions: All Topics
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25 Questions

1. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
2. Design is a _____ decision
3. Super market is also known as ............................
4. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
5. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?
6. Direct marketing is found more suitable to which of the following products.
7. In marketing, ______ is the focal point.
8. M P R stands for:
9. Marketing is a process of converting the potential customers into ............... consumers.
10. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
11. The term ‘marketing mix’ describes:
12. The pricing technique used by sellers while selling individual products in bundles is
13. The word positioning was coined by.
14. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
15. The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
16. The factors that affect marketing policies, decisions and operations of a business constitute.
17. Marketing is a ........................... process.
18. The technique of using the social network on the internet to create the brand image is called as ..................
19. Sub-dividing of market into homogeneous sub-sections of customers is known as
20. The legalized revision of a brand is known as ............................
21. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
22. ..... is the strong feeling , desire emotion make the buyer a product.
23. Tele. marketing is a part of .............................
24. Which of the following is not a type of decision usually made during the product development stage?
25. In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.

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