Mass Communications
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Avg score: 26% • Most missed: “A relaxation of ownership that allows other companies (broadcast) to own the new…”
Mass Communications
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25 Questions

1. The TV world is __________________ then the real world

2. Theory that there are multiple opinion leaders that shaper our viewpoints

3. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone

4. Sole owner of Viacom/CBS

5. Universe. Entirety of what you are studying.

6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)

7. Around the World in 72 days--stunt journalist

8. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)

9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate

10. First American Newspaper

11. A model stating that media has a very direct and universal impact (effect)

12. A model stating that effects are limited by individual differences and other factors

13. The ability to effectively and efficiently comprehend and use any form of mediated communication

14. Second biggest attention topic in news

15. Margin of error in polls

16. Getting information by word of mouth.

17. A powerful effects model using the analogy of firing something through society for a direct hit

18. Weekly news packages in theaters

19. This cheap newsprint created larger readership

20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day

21. __________came up with the basic model of mass communication

22. Famous radio broadcast proving limited effects theories

23. Always greater then the rating number

24. Father of Social Science Research

25. Anything that interferes with or alters the message

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