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Media Management Practice Test Questions
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Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

It deals with organising and supervising teams of media professionals, various mass communication channels and technologies, media and entertainment productions, etc.

Media Managers are skilled in communication and dealing with clients. They implement and develop all targeted contents for various media platforms.

Media Management Practice Test Questions
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25 Questions

1. A _____ is a short tune used in advertising and for other commercial uses.
2. Concentration of ___________is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
3. Trusts are registered using a document called____________.
4. Organizing includes _____________.
5. Hoaxes are a form of practical ________ that typically uses the techniques of media manipulation to encourage people to believe in some outlandish lie or object.
6. Mentoring is primarily associated with the management function of _____________.
7. The study and the actual use of metres and forms of versification are both known as _________.
8. The information revolution is based on ________ advancements.
9. The five management functions of planning, organizing, commanding, coordinating, and controlling was proposed by ______________.
10. A ____ is a name, term, design, or other feature that distinguishes one seller’s product from those of others.
11. HITS stands for _________.
12. Trust income certificate is called_________.
13. ________ is the function of management which follows planning. It is a function in which the synchronization and combination of human, physical and financial resources takes place.
14. Media companies tend to have a variety of professionals on their boards, such as investment bankers, venture capitalists, chartered accountants, corporate lawyers, and ________ of big companies.
15. Getty Images, Inc. is a ________ stock photo agency, based in Seattle, Washington, United States.
16. ______________ , is an interdisciplinary branch of applied mathematics devoted to optimal decision planning, with strong links with economics, business, engineering, and other sciences.
17. Hawthorne Studies is related to which stage of the organisational behaviour evolution____
18. Functional managers are responsible______________
19. _____________ embodies a team concept, is based on the principle of mutual contribution by employer and employees
20. ______ of surveyed social media-savvy organizations have chosen standalone digital agencies as compared to PR, ad agencies, or freelancers.
21. Online marketing communications include the development on online partnerships and are regarded as an important part of a marketing mix. There are three key types of online partnerships; link building, affiliate marketing, and one other
22. Auguste and Louis Lumière moving pictures were screened in Bombay during July 1895;
23. VAT abbreviation________.
24. The Press Institute of India PII is an independent non profit organization founded in ______.
25. _____________ was a French industrialist who identified the basic management functions.

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