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Microsoft Native & Display Advertising Certification Exam Practice Test
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Microsoft Native & Display Advertising Certification Exam Practice Test
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25 Questions

1. Which buying models are used in the Microsoft Audience Network?
2. Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network?
3. Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?
4. Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does 'CPA' stand for?
5. What is the aspect ratio of an ad?
6. Which of the following are best practices when setting up your campaign?
7. Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import?
8. Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
9. In which pricing model does an advertiser pay for every thousand impressions?
10. What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns?
11. Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available?
12. How many types of Dynamic Remarketing lists are available to an advertiser?
13. Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
14. Which of the following brand safe sites are included in the Microsoft Audience Network?
15. With Microsoft Advertising, you can use dynamic remarketing for which of the following?
16. A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
17. What are common display advertising key performance indicators?
18. Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting ‘Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?
19. In the direct or guaranteed method of selling display advertising, how is pricing set?
20. Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool?
21. In dynamic remarketing, which of the following statements are true regarding past buyers lists?
22. Which of the following statements are true of view through conversions?
23. In the programmatic method of selling display advertising, how is pricing set?
24. Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign?
25. Why is the Microsoft Audience Network brand safe?

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