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PDDM - Professional Diploma in Digital Marketing Exam
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PDDM - Professional Diploma in Digital Marketing Exam
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25 Questions

1. Which one of the following is the name for a website that can distinguish between the kinds of devices being used to access it?
2. Split testing allows you to test user response rates to different versions of your email marketing messages. Which factors can you test on?
3. Which one of the following describes the three main elements of data management in email marketing?
4. What kind of coding script executes to make Google Analytics work?
5. In order to manage your email marketing campaign you wish to monitor certain key statistics. Which one of the following tells you about the number of individuals who have engaged with your campaign?
6. Which tool allows you to find out who your followers on Twitter also follow?
7. To optimize response rates for your email marketing messages which practice is a good one to adopt?
8. You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit:
9. Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under?
10. In digital display you have heard about split testing. What does this mean?
11. Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given: Exhibit:
12. Which one of the following would NOT be considered as a typical social media marketing objective? Exhibit:
13. What term describes the process of collecting, measuring and analyzing website data?
14. Which series below reflects the Google AdWords account hierarchy?
15. Which one of the following is the name for the sensor in a mobile phone which detects the phone's movement and orientation?
16. Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:
17. You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do?
18. Twitter has a way to help you organize contacts and their Tweets. What is this called?
19. You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers?
20. What does retargeting mean?
21. Which of the following criteria would you apply when choosing an Ad Publisher?
22. A _____ can store information about which web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.
23. What does the term CPA refer to?
24. Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns?
25. What is the practice of setting your ad copy to change based on the search phrase used known as?

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