Retail Management
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Avg score: 30% Most missed: “The identifiable - but sometime intangible - activities undertaken by a retailer…”
Retail Management
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25 Questions

1. Represents the total bundle of benefits offered to consumers through a channel of distribution

2. Arise when consumers buy products and/or brands they had not planned on buying before entering a store - reading a mail-order catalog - seeing a TV shopping show - turning to the Web and so forth

3. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold

4. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status

5. Stores - product - or customers are chosen by the researcher - based on judgement or convenience

6. Provides shoppers with information - adds to store atmospere and serves substantial promotional role

7. Represents how a given retailer is perceived by consumers and others

8. The revenues received by a retailer during a given period after deducting customer returns - markdowns - and employee discounts

9. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products

10. A memorized - repetitive speech given to all customers interested in a particular item

11. Used by retailers that promote throughout the year

12. Teach new (and existing) personnel how best to perform their jobs or how to improve themselves

13. When retailers engage in strategy mixes that are not store-based to reach consumers and complete transactions

14. The difference between net sales and the cost of goods sold; it consists of operating expenses plus net profit

15. Rates the promise of new and established goods - services - procedures - and/or store outlets across a variety of criteria

16. The aspects of business that a firm can directly affect

17. A planned shopping facility - with the largest store being a supermarket or a drugstore

18. A retailers pays an outside party to undertake one or more of its operating functions with the goal of reducing costs and employee time devoted to particular tasks

19. Typically supervises the on-floor selling and operational activities for a specific retail department

20. When ending inventory - recorded at cost - is measured by counting the merchandise in stock at the end of a selling period

21. Aka power retailer - an especially large specialty store that features and enormous selection in its category at relatively low prices

22. Retailers identify specific customer segments and deploy unique strategies to address the desires of those segments rather than the mass market

23. Outlines the job interactions within a company by describing the reporting relationships among employees (from the lowest level to the highest level)

24. A type of experiment whereby a computer program is used to manipulate the elements of a retail strategy mix rather than test them in a real setting

25. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category