1. Last year, a single infield box ticket for an Atlanta Braves baseball game cost $40, but fans who bought a season pass for the same seat got a reduced price. This $40 price was a _____ price.

2. A penetration strategy tends to be effective in a price-sensitive market. Thus, one of the purposes of penetration pricing is to:

3. When a firm introduces a new product at a relatively low price because it hopes to reach the mass market, it is following a _____ strategy. The low price is designed to capture a large share of a substantial market and produce lower production costs.

4. In which of the following countries is Procter & Gamble MOST likely to sell razor blades using a penetration pricing strategy?

5. Sometimes managers price their products too low, resulting in a loss of company profits. One reason this happens is that:

6. For sports marketers, an inelastic demand curve means they have greater flexibility in making pricing decisions. What can a sports marketer do to make demand for his or her product more inelastic.

7. Which type of pricing means pricing at odd-numbered prices to connote a bargain and pricing at even-numbered prices to imply quality?

8. All of the following elements must be present for a pricing practice to be considered discriminatory under the Robinson-Patman Act EXCEPT:

9. Redline Editorial Services sent a $1,000 invoice to a customer for copyediting a booklet. According to the terms of the invoice, the customer would receive a 3 percent discount on the invoice price if the invoice was paid within 15 days. This is an example of

10. Cashtown Used Cars aired a radio spot announcing, 'Today only, previously owned cars are only $200!' Meghan just wanted some kind of in-town transportation. When she went to Cashtown, the salesperson said, 'We have only one $200 car left, and it's not the kind of car I'd want my wife to drive. However, we do have some great deals on newer models.' Meghan went home with an $8,000 used car. Cashtown is probably practicing:

11. Post makes several varieties of cereals. In promoting this product line, Post offers a 50-cents-off coupon that can be used to purchase any of its cereals. Therefore, Post must consider _____ when pricing its cereals.

12. One form of extreme penetration pricing that has dramatically increased sales during the recent economic downturn is _____ grocers.

13. Apple’s 'Back to School' program offered students who purchased an iMac computer and an iPod Touch MP3 player a $250 refund. The $250 check was essentially

14. Pharmacies are a new addition to Sam's Clubs. They could exert a greater influence on the marketplace for prescription drugs than their newness indicates. Sam's has a stated philosophy of marking up merchandise a maximum of 14 percent. When that philosophy is applied to prescription drugs, especially generics, warehouse club prices can be dramatically lower than those of conventional drugstores, supermarkets, or discount store pharmacies. Sam's is using a _____ strategy to convince consumers to use its pharmacies rather than its competitors.

15. After establishing pricing goals, managers should estimate total revenue at a variety of prices. Next, they should _____. Only after performing this task are they are ready to estimate how much profit and how much market share can be earned at each possible price.

16. A firm charging a price identical to or very close to the competition's price is using a _____ strategy.

17. Acme Lawnmowers sells its mowers to retailers at different prices, depending on whether they are independent stores or members of a national chain. It uses _____.

18. A(n) _____ discount is a deduction from list prices that applies to the buyer’s total purchases made during a specific period and intended to encourage customer loyalty.

19. AMC Theaters offers customers a package that includes two movie tickets, two small drinks and one small popcorn all priced together at $29.99. this pricing technique is called.

20. When using _____, price is not set on the product until the item is either finished or delivered.

21. What can a marketing manager do to make demand for his or her product more inelastic.

22. A discount off the base price to customers who pay immediately, or within a specified time period, is called

23. Nestlé Purina sells chicken feed and Wheat Chex, but the sale of one of these products has no known impact on demand for the other. In this case, the two products have a(n) _____ relationship.

24. Uniform delivered pricing:

25. Toyota periodically offers customers _____, allowing purchasers to borrow money to pay for new cars without incurring an interest charge.