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Total Quality Management Practice Test: Customer Satisfaction
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Customer satisfaction is a measurement of how well a company's products, services, and overall customer experience meet customer expectations. It reflects the health of a business by showing how well its products or services resonate with buyers.  The four levels of customer satisfaction are: Meeting customer expectations Surpassing customer expectations Delighting customers Amazing customers   The top five factors that influence retail customer satisfaction are: Convenient but captivating customer service Consistent service and experience Effective and knowledgeable... Show more
Total Quality Management Practice Test: Customer Satisfaction
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24 Questions

1. Which of the following is not a tool used to collect customer complaints?
2. Complaints, industry standards, and what your competitors are doing are techniques to gather information about Basic Needs.
3. Which among the following is not a factor influencing customer perception of quality at the point of making a purchase?
4. According to ASQ survey, which of the following is not part of customer perceptions?
5. ________ defines activities which occur within an organization that ensures a customer is not only satisfied but also retained.
6. Reputation of a firm brings the market to them and fetches them more customers.
7. Which of the following is false regarding the Kano Model of Customer Satisfaction?
8. Complaints, industry standards, and what your competitors are doing are techniques to gather information about Basic Needs.
9. Those who are not currently using the product but have the capability of becoming customers in future are called __________
10. Which among the following does not fall under the category of factors influencing customer perception of quality at the point of making a purchase?
11. Market research, focus groups, Surveys, Clinics, Interviews, and Contextual Enquiry are techniques to gather information about Performance Needs.
12. Market research, focus groups, Surveys, Clinics, Interviews, and Contextual Enquiry are techniques to gather information about Performance Needs.
13. In the modern world, warranty attached to a product attracts and build markets.
14. _________ is the set of activities performed by an organization used to satisfy the customer and their needs.
15. Which among the following is not a factor influencing customer perception of quality at the point of making a purchase?
16. The expression of dissatisfaction with a product/service, either orally or in writing, from an internal customer or external customer is called _______
17. Which of the following is not an element of customer service?
18. Which of the following cannot be considered as a technique to gather information about customer needs?
19. Which among the following does not fall under the category of factors influencing customer perception of quality at the point of making a purchase?
20. The customer needs that keep a company in the market are called ___________
21. Which of the following is not the best way to gather information about customer needs?
22. Who among the following is not a hidden customer?
23. Which of the following is not the best way to gather information about customer needs?
24. Which among the following is not a factor influencing customer perception of quality after making a purchase?