1. Assertion (1): Adorno and Horkhiemer believed that mass media were a cultural industry.
Reason(R): Since the media were producing 'safe, standardised' products to suit the needs of the socialist economy.
Codes:

2. Assertion (1): Box stories should not be less than two columns wide.
Reason (R): Such a measure will help in having a dramatic impact on readers.
Codes:

3. Match the List-I with the List-II
List-I List-II
(a) Wall Street Journal 1. Specialised journal
(b) The Sun 2. National Newspaper
(c) USA To-day 3. Business & Finance
(d) National Geographic 4. Gossip & Crime
Codes:
(a) (b) (c) (d)

4. Interaction with media contents and critically analyzing them is known as

5. The Shannon and Weaver model of communication is criticised for its:

6. The study of activities that people engage in while looking for products to satisfy their needs and desires is called:

7. 'Deep throat' was the source of information for the reporters investigating

8. The Shannon and Weaver model of communication is:

9. Match the items of List-I with the items of List-II and choose the correct answer from the code given below.
List-I List-II
(Pioneer) (Concept)
(a) Neil Postman (i) Don't blame TV
(b) Jeff Greenfield (ii) Deciding what's news
(c) Robert MacNeil (iii) Amusing ourselves to death
(d) Herbert J. Gans (iv) The Mass Media and Public Trust
Codes:
(a) (b) (c) (d)

10. Assertion (1) : In the present day democracy, the rights and duties of publics to communicate has become less acceptable.
Reason (R) : Because of commercialisation and professionalisation, media viewpoints of others are of little consequence in media content selection.
Code:

11. Find out the correct chronological sequence of the following news agencies:

12. What is the expectation from press freedom?

13. Two networks are inter-connected by using the same technology with a:

14. Match List-I with List-II:
List-I List-II
(a) Tamasha 1. Kerala
(b) Bhaona 2. Tamil Nadu
(c) Therukoothu 3. Assam
(d) Theyam 4. Maharashtra
Codes:
(a) (b) (c) (d)

15. Directions: Read the following passage and answer the questions. The increasing market orientation of news media by private media forces the public service broadcasting sector to chase for audience rather than present quality news. The days when reporters got stories because they were good stories that people ought to read have now almost completely gone and stories are now gathered because they will interest the target audience and tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to tempt journalists to behave unethically more often than would be the case were their motives for pursuing the story less trained with commercialism. Celebrity is now a major selling point for a newspaper or magazine. An interview with a major celebrity is very hard to come by and can take months to set up. Fees are sometimes paid and prior questions are given to them. This is where the star's public-relations managers are able to select the pictures to be used with the interview and to read the interview, giving approval and, if necessary, making amendments in the questions. This means that top stars are able to determine which media carries their words and pictures, where that appears, and that the story very carefully maintains their carefully-crafted image. Stars are often heard complaining about intrusion into their privacy. Major stars are not only able to limit their appearances to key media with prior questions' approval but they are also able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less talented celebrities are obliged to seek media exposure in more salacious magazines or newspapers, but still the principles are the same. Many of the so-called snatch pictures of celebrities are carefully posed to ensure maximum publicity for the star involved. As most press relations experts will tell you, there's no such thing as bad publicity. With celebrity ruling the news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is there for a journalist, working for a publication that is not on the top celebrity's reading requirements, to bend the rules themselves to get work. It is all very well for the elite – politicians, academics, intellectuals and others – to complain about the dumbing-down of newspapers, the replacement of serious political discussion, international news and mind-broadening information with celebrity titbits, but whilst commerce is the driving force for the media, the media will continue to provide people with what they want and that often means celebrity gossip.
71. What is the impact of market orientation of news media?

16. The Dependista model of development communication is basically:

17. Sensational, often irresponsible journalism is identified as:

18. When the receiver is in little need of information, it is known as

19. The largest advertising agency of the world is

20. Who is the author of the book, 'Durbar'?

21. In wheel type of communication, _________ is dominant.

22. The publicity model of mass communication focuses on:

23. When a straight forward proposition is used in advertising, it is called

24. The mathematical ratio between the vertical and the horizontal measurements of a film/ video is referred to as

25. Fan writing is characterised as a type of textual: