Your company would like to start experimenting with machine learning, but no one in the company is experienced with ML. Analysts in the marketing department have identified some data in their relational database that they think may be useful for training a model. What would you recommend that they try first to build proof-of-concept models?

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Your company would like to start experimenting with machine learning, but no one in the company is experienced with ML. Analysts in the marketing department have identified some data in their relational database that they think may be useful for training a model. What would you recommend that they try first to build proof-of-concept models?