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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. Which of the following types of companies is most likely to go after an attitude change market strategy?
2. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
3. Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.
4. If new product users internalize positive experiences with the product, it is more likely that they will repeat the behavior and become a satisfied regular user.
5. ________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
6. Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
7. In addition to being inferable from what people say or what they do, attitudes are also directly observable.
8. Consumers who have a high need for cognition are likely to ________.
9. According to the ________, attitudes consist of three major components: a cognitive component, an effective component, and a conative component.
10. Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive, and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.
11. According to ________, discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
12. Bob used PowerPoint to give a presentation to his Consumer Behavior class. The professor was particularly impressed with the clarity of Bob's viewgraphs. Bob attributes his success with the presentation to his skill at using PowerPoint. This is an example of external attribution.
13. Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.
14. When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler, what attitude change strategy is it using?
15. Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
16. Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.
17. Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it, rather than because it was free or on sale.
18. If Yoplait decides to point out that their yogurt has more potassium than a banana, which strategy of attitude change are they following?
19. ________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.
20. ________ suggests that attitudes develop as consumers look at and make judgments about their own behavior.
21. According to the principle of ________, consumers are likely to accept credit personally for success and to attribute failure to others or to outside events.
22. In the theory of trying to consume, the consumer's attempts to consume may be a result of ________ or ________ impediments that prevent the desired action or outcome.
23. When consumers give themselves credit for the outcome of a behavior, they are engaging in ________.
24. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
25. Someone who donates $10 to Amnesty International might be persuaded to donate a much larger amount when properly approached because that person may decide that he or she is the kind of person who makes such charitable donations. This demonstrates the basic premise of the ________.

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