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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. The FTC holds marketers responsible for determining their ads' potential to mislead consumers.
2. Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of pineapples in order to spur sales of its produce. Pomona buys a full page in a women's health magazine and pays a nutritionist to write a complementary article highlighting tropical fruits, including pineapples. This is an example of ________.
3. Advertorials and infomercials are examples of ________.
4. Cause-related advertising is less effective among more involved consumers.
5. Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.
6. The societal marketing concept advocates a ________.
7. Large inventory levels in one's home pantry could increase the quantity of food one believes is appropriate for a meal.
8. As a result of the increasing criticism directed at product placements as a form of masked advertising, companies are forecast to steadily decrease expenditures on branded entertainment.
9. Socially beneficial forms of doing business include ________.
10. The majority of advertisements for ________ appear during children's programs.
11. Over the course of their interaction with The Knot, a specialty web site for people planning their weddings, future brides and grooms record the home towns, the planned location of the wedding, the wedding date, the ceremony denomination, and the wedding budget. The Knot then provides this information to its advertisers, who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them. This is an example of ________.
12. In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the stars"of the show. This is an example of ________."
13. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.
14. A serious deterrent to widespread implementation of the societal marketing concept is ________ .
15. The societal marketing concept proposes that all companies would be better off in a stronger, healthier society, and that companies that incorporate ethical behavior and social responsibility in all of their business dealings attract and maintain loyal consumer support over the long term.
16. According to ________, children can easily form associations between stimuli and outcomes.
17. Advertising to children is subject to self-regulation according to guidelines developed by ________.
18. When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.
19. To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent.
20. People are often surprised at how much they consume, showing that they may have been influenced at a basic or perceptual level.
21. ________ is a technique that allows marketers to send precisely directed messages to very small audiences on an ongoing basis.
22. ________ is the self-regulatory group that monitors complaints from companies and consumers regarding truth in advertising and often determines what ads can and cannot state.
23. A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.
24. Objectionable ads always arise from the negative intentions of marketers.
25. Which of the following is a masked marketing practice using a disguised format?

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