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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
2. Which of the following is true about gender roles in the modern family?
3. Shared shopping experiences give children the opportunity to acquire in-store shopping skills.
4. Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.
5. According to the ________ measure of social class, the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others.
6. Consumers in the ________ stage of the traditional family life cycle are apt to spend their incomes on rent, basic home furnishings, and the purchase and maintenance of automobiles.
7. Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmenting based on ________.
8. Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.
9. Working wives tend to purchase more time-saving goods than do non-working wives.
10. Relative ________ is a measure of the amount of economic assets an individual possesses.
11. Socialization is best described as ________.
12. Which of the following is true of recent trends in the family?
13. Although only a minority of U.S. households are considered affluent
14. Kim wants a candy bar and tries to convince her father to purchase one for her by threatening to throw a fit in the crowded grocery store if he does not. This is an example of which of the following tactics used by children to influence their parents?
15. Which of the following is true of social class as it relates to saving, spending, and credit?
16. A husband and wife and one or more children constitute a(n) ________.
17. Researchers often measure social class in terms of ________.
18. To reach a desired target market, marketers match the socioeconomic profiles of their target audiences to the ________ of selected advertising media.
19. Which of the following class strata view work as means to buy"enjoyment? "
20. In the case of men's underwear, which is frequently purchased by women for their husbands and unmarried sons, husbands and unmarried sons represent ________.
21. The feeling of social-group membership is referred to as ________.
22. Billy tries to convince his mother to buy him a new set of markers by suggesting to her that his teacher said he needed them. This is an example of which of the following tactics used by children to influence their parents?
23. The ________ stage of the basic family unit occurs with the death of one spouse.
24. Paul is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to more like those executives. This behavior is known as ________.
25. The underlying rationale for ________ is that 'birds of a feather flock together.'

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