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Foreign Direct Investment (FDI) is a crucial concept in international business, where a firm invests in a foreign country to create a lasting interest in that country's economy. This can be through the establishment of a subsidiary, joint venture, or acquisition. FDI is essential for companies seeking to expand globally, and understanding the underlying theories is vital for success. For instance, IKEA's expansion into China is a prime example of FDI, where the Swedish furniture retailer invested heavily in a Chinese joint venture to tap into the country's massive market.
Scenario: A Brazilian firm wants to enter the German market. What entry mode is lowest risk?
Answer: A licensing agreement is the lowest risk entry mode, as it allows the Brazilian firm to partner with a local firm in Germany without committing significant resources.
Explanation: This answer is grounded in the Uppsala Model, which suggests that firms invest abroad in stages, starting with low-commitment modes (e.g., licensing) and gradually increasing commitment as they gain experience and knowledge.
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