You work for a large credit card processing company that wants to create targeted promotions for its customers. The data science team created a machine learning system that groups together customers who made similar purchases, and divides those customers based on customer loyalty. How would you describe this machine learning approach?

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You work for a large credit card processing company that wants to create targeted promotions for its customers. The data science team created a machine learning system that groups together customers who made similar purchases, and divides those customers based on customer loyalty. How would you describe this machine learning approach?