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Marketing Executive Practice Test: Marketing Intelligence And Dealing With Counterfeiting
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Marketing Executive Practice Test: Marketing Intelligence And Dealing With Counterfeiting
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25 Questions

1. Limited fit' between customer's needs and company's product is shown by…
2. _________________ is considered the 'father of modern marketing' for his textbook?
3. Which of the following industry is more prone to counterfeiting?
4. In which year did the copyright act came into existence?
5. Which is of the following is helpful in comparative study?
6. Produce correct market intelligence is the job of the…
7. Which of the following products when counterfeited gives very series effects?
8. What is the probable source of selling counterfeit goods?
9. What is the meaning of marked information?
10. Which of the following cannot be a solution to protect a brand from counterfeiting?
11. Which of the following is cost to the economy due to counterfeiting?
12. The research concerned with establishing cause and effect relationship…
13. Which of these method has low response rate?
14. What type of research is called when it relates to entire market?
15. Which of the following is the life cycle of counterfeit products…
16. The systematic gathering, recording and analysing of data with respect to a particular market is known as…
17. The first step in marketing research is to…
18. Which of these quantitative method is being used more now days?
19. Fake or unauthorized replicas of the real product is an issue of…
20. Major environmental forces are…
21. Which one of these has less to do with marketing research than others?
22. Marketing myopia pays attention to…
23. Small business cannot afford market research because of…
24. What are the 3 'P's we should look to avoid purchasing fake products?
25. What do you mean by market survey?

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