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Marketing Executive Practice Test: Relationship Building and Marketing Ethics
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Marketing Executive Practice Test: Relationship Building and Marketing Ethics
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25 Questions

1. Employee relationship marketing is commonly known as…
2. What type of expectation does a customer will have while booking a flight?
3. Buying a same brand of soap every month is a typical…
4. In a buyer decision process, percentage of potential customer in a given target market is called…
5. The term used to describe the cost of acquiring a new customer is known as…
6. Relationship marketing is all about…
7. Difference between all cost incurred by a customer and benefit recurred called…
8. What type of expectation does a customer will have if sending corporate e- mails on a mobile application?
9. Marketing efforts to produce, Promote, and reclaim environmentally sensitive products is called…
10. What should be avoided for an effective communication?
11. Which of the following refers do the practice of selling products in other countries for a price below production costs?
12. There are three types of online partnership; link building, affiliate marketing and…
13. Which of these is a central point in an enterprise where all customers contacts are managed?
14. In which year consumer protection act came into existence?
15. What is the common form of negotiation?
16. Process of building , organising and using database of customers to build CRM is classified as…
17. Process of managing information about customers to maximize loyalty is called…
18. Whole customer of benefit when company premises to deliver through its market offering is called…
19. Inter organisational trust is based on two main diameters…
20. Which of the following technique used to increase the audience of a site?
21. Company's customer relationship capital is also called…
22. Number of customer who move from one level to next level in buying decision process is called…
23. The method used to assess real cost of providing service to an individual customer is…
24. Which of the following is ultimately responsible for ethical and socially responsible behaviour?
25. Aggregate value of customer's base is classified as…