Fill in the blank. Entrepreneur and adventurer Richard Branson would occasionally parachute to grand openings and activities that he wished to promote.Media were notified in advance where he would land.Mr. Branson's public relations activities would most correctly be described as being a _________________.

MCQs on fundamental advertising principles and the role advertising plays in the promotional mix, and also on identifying the unique characteristics of advertising and examining familiar marketing concepts using an advertising framework.