FUBU clothing manufacturer has decided to refocus marketing efforts from urban, African American males 13–19 years of age to suburban, Caucasian males 17–25 years of age.Which of the following steps in a situation analysis most likely revealed trends that dictated the company's change in strategy?

MCQs on fundamental advertising principles and the role advertising plays in the promotional mix, and also on identifying the unique characteristics of advertising and examining familiar marketing concepts using an advertising framework.