General Mills has sponsored bake-offs around the country to stimulate interest in baking cakes and pies.General Mills invites its 'customer bakers' to share stories and recipes on its website.The company has found that this group often creates original ads about General Mills' products to share with their friends on the bakers' chat room on the website.This form of advertising is known as which of the following?

MCQs on fundamental advertising principles and the role advertising plays in the promotional mix, and also on identifying the unique characteristics of advertising and examining familiar marketing concepts using an advertising framework.