Mattel introduced a new brand it called Barbie Girls to attract the increasing number of girls who spend a lot of time online in virtual worlds instead of playing with real dolls in the physical world.Which of the following forms of segmentation is Mattel basing its strategy on to reach this target market?

MCQs on fundamental advertising principles and the role advertising plays in the promotional mix, and also on identifying the unique characteristics of advertising and examining familiar marketing concepts using an advertising framework.