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Data mining identifies the most profitable customers and prospects. Managers can then design tailored marketing strategies to best appeal to the identified segments. In CRM this is commonly referred to as _____ customer information to facilitate enhanced relationships with customers.

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Data mining identifies the most profitable customers and prospects. Managers can then design tailored marketing strategies to best appeal to the identified segments. In CRM this is commonly referred to as _____ customer information to facilitate enhanced relationships with customers.






 
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