Drugstore chain CVS has an ExtraCare program that allows customers to register for a card that is swiped prior to each purchase and gives discounts and offers special in-store promotions. The most likely reason why CVS implemented this reward program is to:

🎲 Try a Random Question  |  Total Questions in Quiz: 104  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Marketing Practice Test: Customer Relationship Management (CRM) — practice the complete quiz, review flashcards, or try a random question.


Drugstore chain CVS has an ExtraCare program that allows customers to register for a card that is swiped prior to each purchase and gives discounts and offers special in-store promotions. The most likely reason why CVS implemented this reward program is to: