Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry. One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen. The wipers come on to reveal the Ford 'Built Tough' logo, which then recedes to the side of the screen. The ad directs people to a site where they can sign up to receive direct mail from Ford. Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends. Ford Canada will use: