General Mills’ Que Rica Vida magazine encourages customers to visit the accompanying Web site to vote and provide ratings and feedback on their favorite recipes. The company then sends a 'thank you' email for responding to their Web site. All of these activities show that General Mills is:

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General Mills’ Que Rica Vida magazine encourages customers to visit the accompanying Web site to vote and provide ratings and feedback on their favorite recipes. The company then sends a 'thank you' email for responding to their Web site. All of these activities show that General Mills is:






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