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General Mills’ Que Rica Vida magazine is a component in a program that allows General Mills to gather information about, and build a relationship with, a group of customers from the Spanish-speaking community. In other words, the magazine is a component in General Mills’ _____ program.

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General Mills’ Que Rica Vida magazine is a component in a program that allows General Mills to gather information about, and build a relationship with, a group of customers from the Spanish-speaking community. In other words, the magazine is a component in General Mills’ _____ program.






 
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