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In a speech, David Poirier, chief information officer of Hudson's Bay Company, a Canadian retailer, said, 'We [Hudson's Bay Company] had all kinds of data in different places. We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers.' Hudson's Bay would use a _____ to profile customer segments for better CRM marketing efforts.

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In a speech, David Poirier, chief information officer of Hudson's Bay Company, a Canadian retailer, said, 'We [Hudson's Bay Company] had all kinds of data in different places. We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers.' Hudson's Bay would use a _____ to profile customer segments for better CRM marketing efforts.






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