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Looking to build up its postpurchase relationships, Evans Auto Care recently launched a service whereby customers can sign up to get e-mail service reminders, access information about their vehicles, and receive special promotions. Evans Auto Care is using _____ to enhance its customer relationships.

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Looking to build up its postpurchase relationships, Evans Auto Care recently launched a service whereby customers can sign up to get e-mail service reminders, access information about their vehicles, and receive special promotions. Evans Auto Care is using _____ to enhance its customer relationships.






 
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