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'Lots of organizations have customer data, but not in a way that's useful,' said a speaker at a recent retail marketing conference. 'Retailers have all kinds of data in different places--they don’t have a single view of the customer.' The speaker is saying that retailers do NOT use:

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'Lots of organizations have customer data, but not in a way that's useful,' said a speaker at a recent retail marketing conference. 'Retailers have all kinds of data in different places--they don’t have a single view of the customer.' The speaker is saying that retailers do NOT use:






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