Sony wants to build long-lasting relationships by focusingon what satisfies and retains their customers. For example, Sony’s Playstation Web site is designed to create a community of users who can join PlayStation Underground where they will 'feel like they belong to a subculture of intense gamers.' Sony evidently:

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Sony wants to build long-lasting relationships by focusingon what satisfies and retains their customers. For example, Sony’s Playstation Web site is designed to create a community of users who can join PlayStation Underground where they will 'feel like they belong to a subculture of intense gamers.' Sony evidently: