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Suppose that the Sparks management sees six categories of fans at their games. They feel some people at Sparks games generally fall within one of the following six groups: 1) general sports fans, 2) basketball fans, 3) Sparks fans, 4) general fans of women’s sports, 5) fans of opposing teams, and 6) those seeking entertainment. Dividing customer groups down in this manner is termed.

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Suppose that the Sparks management sees six categories of fans at their games. They feel some people at Sparks games generally fall within one of the following six groups: 1) general sports fans, 2) basketball fans, 3) Sparks fans, 4) general fans of women’s sports, 5) fans of opposing teams, and 6) those seeking entertainment. Dividing customer groups down in this manner is termed.






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