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While many catalog retailers send out a standard catalog to all potential customers, Land’s End uses information it has gathered about customers in its CRM system to target the catalog to the individual. This approach used by Land’s End is an example of the _____ approach.

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While many catalog retailers send out a standard catalog to all potential customers, Land’s End uses information it has gathered about customers in its CRM system to target the catalog to the individual. This approach used by Land’s End is an example of the _____ approach.






 
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