Whenever faced with a difficult customer, the owner of the shoe store remembered what the original store founder, his grandfather, had done in similar situations and did the same. In other words, the grandson based his decision on the deontological ethical theory.

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Whenever faced with a difficult customer, the owner of the shoe store remembered what the original store founder, his grandfather, had done in similar situations and did the same. In other words, the grandson based his decision on the deontological ethical theory.