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You are writing copy for a fruit drink advertisement. You know you could sell more product if you claimed that the drink contained 100% juice, but in fact the drink contains only 50% juice. You decide not to make the '100% juice' claim because you know it would be illegal to do so. You are likely at the postconventional stage of morality.

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You are writing copy for a fruit drink advertisement. You know you could sell more product if you claimed that the drink contained 100% juice, but in fact the drink contains only 50% juice. You decide not to make the '100% juice' claim because you know it would be illegal to do so. You are likely at the postconventional stage of morality.





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